Often real estate professionals avoid marketing because they don't know what direction to start with. Many decide to just do some sort of "branding" in the hopes of getting more business, only to be told that they must do more "branding" before they will get phone calls. A focus on real estate marketing means getting results from every ad, mailing piece, or website page that is placed. Marketing doesn't have to be difficult, as long as you have the right ideas to put into action.
Part of your real estate marketing strategy should be to put into action ideas that generate calls for business every month. This doesn't mean trying "gimmicks" it just means taking time to understand your market and meeting their needs with the right messages. Take into consideration the following marketing ideas to generate more calls and start closing more business.
1. Place ads on transactional words- Instead of placing pay per click ads on generic words like "my area real estate" consider placing ads on transactional words. These keywords are often over looked and will result in leads who will act quickly. Adding transactional related keywords like "buy" and "purchase" will help you to focus on buyers who are ready to get out in the field and take action.
2. Send a postcard around a popular listing - In any market there are listings that receive multiple offers. Whether it is your listing or not, send a postcard to the closest 200-300 homes in the area. Don't send a postcard that states that you are a "neighborhood" expert, rather send a postcard that focuses on saving people time and money.
3. Place a new magazine ad - Magazine ads are often one of the quickest buyer systems that you can implement. Don't place the traditional magazine ad about yourself, rather, put a series of listings in your ad, with powerful copy that compel people to pick up the phone to get more information. When you put in listings that are of interest and use a simple 1-800 number tracking service you can get 100+ phone calls from just 1 ad! 100 phone calls can easily be turned into 6 or more transaction when you use the right scripts.
Real estate marketing doesn't have to be expensive; it just has to have the focus on generating leads. Too often ads are placed without the concern for what the return will be. With every marketing idea that you put into place take time to consider how many conversions you will need to have a minimum 7 times return on your investment.