Thursday, October 31, 2013

Realtors Turn Your Business Around Overnight With These Real Estate Marketing Strategies

If you want to do well in the world of real estate then you have to be willing to take the opportunities before you. Paying attention to the real estate marketing strategies out there will help you to become successful. With the use of the internet for just about everything these days, you will find this particular real estate marketing strategy to really be effective. You can reach local people as well as those who may be moving to the area.

Real Estate Marketing Strategies Realtors Should Use

For potential real estate buyers, it can help to just find out what is available. It also helps to get a good idea of the prices for certain aspects such as square footage or a three bedroom home in the area. You will find that using the internet is a real estate marketing strategy used by both agents with companies and private individuals who want to sell their property directly.

One pet peeve of many potential buyers is not enough information in the listing. The point of using the internet is to be able to find out all they can. Then they can choose to contact the seller or real estate agent if they want to see the property in person. They don't want to be calling to ask how many bedrooms the home has or if the property is in a commercial zoning area.

From the prospective of the buyer, they aren't going to call 20 or 30 listings to get that additional information. Many of them will just continue to look at those that do provide it. Therefore if there is some type of essential information missing from the listing it may not get the response you anticipated. It is this type of real estate marketing strategy that really does make a difference so you need to pay attention to it.

Visually seeing the property as it is should also be among your real estate marketing strategies that you implement. This can easily be accomplished by adding several photos to the listing. You definitely don't want to leave them out when your competition will certainly be including them. Try to have at least five different photos for each real estate listing.

o Tip: Always put a caption under your photos, studies have shown that potential homebuyers are looking for additional info with the photos of your listing. This technique also contributes to an increase in conversions. Meaning a purchase or a call back to you for additional info.

You will find that using these strategies to promote real estate will really help you out. It is going to get noticed and that means people will be scheduling appointments to see it in person. This is always a good sign as it is one step closer to a contract being implemented. In order to sell real estate you have to really let people know what their options are. If you don't then someone else is going to.

Select the real estate marketing strategies that are going to get you noticed in a positive light. If the potential buyer gets the impression that you are professional and reputable they will be more likely to contact you. This is always a step in the right direction. There are plenty of property locations for sale out there so make sure those associated with you are the ones people see.

If you want to explode your commissions and attract hundreds of buyers and listings like magic you must read the following below to take your real estate business to the next level.

Wednesday, October 30, 2013

Real Estate Agent Marketing Article

The real estate business is becoming tough. There are innumerable real estate agents in the US, making impressing a true challenge. Every real estate agent is special, hence, every real estate agent marketing campaign must fit its subject. It is fundamental to utilize the trial and error formula with various ideas until you find the ideal strategy for you, one that suits your personality, budget and aims.

Marketing can be intimidating; we show below several ideas we think can make the path easier for you and prove effective for drawing in the target clients. We promise that one, two or several of these will fit you once you are set to start your real estate agent marketing venture.

One. Begin a blog. A blog will help you grow your real estate business in many manners and is simple to use, making it easier to post interesting and pertinent real estate information. More quality content translates into more solid Internet presence that translates into being found on the Internet faster and stimulating a positive response from users. A blog allows you the possibility to mingle with your visitors and meet them personally, which is an important characteristic of every real estate agent marketing strategy aiming to to express to your visitors that you care for them and their needs.

Two. Increase Internet presence. Your real estate agent marketing campaign wants you to gain as many potential clients as you can. The web is an amazing way to reach persons in every place of the earth, and once you blend a website, a blog, Internet news and writings, you can be certain people will reach you, as you are everywhere. You will appear as an expert as your name is widely spread.

Idea number three. Enhance your direct marketing plans. The Internet is a fundamental real estate agent marketing tool, however, there are others of the same worth. Direct marketing is very effective to strengthen and secure your real estate business also. Try various direct marketing instruments and research what is effective; give extra value to your messages so that clients are prompted to respond.

Fourth idea. Implement PR. utilize it to thrust your real estate agent marketing campaign and reinforce your brand. A publication in a local paper, a pertinent press release or a free talk in your town regarding hints to buy a property, go a long way when trying to earn a strong image among clients.

Idea number five. Offer clients something to speak about. Your company depends almost totally on word of mouth, hence, facilitate for clients to want to talk about you and your services incessantly. Provide distinctiveness which will make you resistless and that everyone would desire to communicate to others. Nothing is ruled out, just imagine what would impress your market and research a way to give it to them: free interior design ideas, free yard consultation or a tour around their new town. The sky is the limit.

A real estate agent marketing campaign is about imagination and, as every other venture, about placing yourself in the clients' place and going beyond their expectations. Get onto it!

Tuesday, October 29, 2013

Marketing Real Estate - What Will My Realtor Do to Sell My House?

Selling your house isn't as simple as putting up a 'For Sale' sign and then sitting back and waiting for hordes of excited buyers waving money in your face ( but wouldn't that be nice?). To catch the attention of as many prospective buyers as possible you have to promote your house. This is generally the responsibility of your realtor, and a good one will know exactly what steps to take to market your property based on its location, attributes and value.

Very valuable properties, especially those in exclusive locations (like waterfront properties, ski chalets or big city penthouses) and with special features might be marketed using different channels than more economical, starter properties.

Most people are familiar with the Multiple Listing Service (MLS). This formidable marketing tool will get your house in front of a huge audience of prospective buyers. Listing your property on the MLS is usually one of the first steps in marketing your house. If your realtor doesn't want to use MLS then you should ask them why - they had better have a buyer for your house in their hip pocket!

An MLS listing is important, but it's not the only tool in the kit. Your realtor should establish a thorough marketing strategy for selling your house that includes:

· An MLS listing, complete with accurate measurements, well written property description and stunning photos;

· A realtor's caravan to show your property to local realtors, who may already have clients looking for a house just like yours;

· Open house promotions, to invite the public to tour your house, and

· Depending upon your market, other real estate advertising channels might be beneficial.

Every house for sale is different, and so too should every marketing plan be different - tailored to the circumstances. Spending money on a slick video to help sell your multi-million dollar waterfront estate is probably smart, but doing the same for an economical starter home is probably not!

Your MLS listing might possibly be the main channel in your overall real estate marketing strategy, and therefore it's critical that the information that is posted there is accurate and reflects all of the attributes of your property for sale. Your realtor should be able to craft an MLS listing using the right language, correct measurements, all of the pertinent information and striking visuals to capture the attention of prospective buyers.

An experienced realtor will often use a dedicated team of professionals to put into action a thorough real estate marketing strategy. Home stagers, photographers and videographers and professional ad writers can work together to craft a campaign to entice many prospective buyers. Presenting your property in the best possible light, and getting the information in front of the right audience at just the right time is the best possible real estate marketing strategy.

In certain locations and a certain points in time, it might be really easy to sell your house without a lot of marketing, but these days you just can't count on that. Ask your realtor to explain what kind of real estate marketing plan they have in mind to sell your house.

Monday, October 28, 2013

Market & Real Estate Investment Strategies

Remember the old adage "buy low, sell high"? For many, this seemingly simple strategy has failed to deliver on its promise of profits, particularly over the past year. Why? It isn't because it's bad advice; it has more to do with the fact that for most of us we tend to make our decisions based on emotion. Our confidence tends to build right along with steadily rising prices and trends. Thus, we tend to make our buying decisions while investment opportunities appear to be rising seemingly ever upward. And we tend to sell while prices are plummeting downward in an effort to "get out while we can" and stave off further losses.

Herd Mentality.

All markets, whether real estate, commodities or the stock market, tend to run in cycles. Our tendency to believe that markets will continue ever upward (or ever downward!) lead to what is often called the "herd mentality" (or what I sometimes think of as the "lemming approach to investment") where we see the largest influx of investment funds at market peaks and the largest withdrawals at market bottoms. In fact, the amount of funds withdrawn from mutual funds in 4Q, 2008 was at record levels. This, of course, results in "buy high, sell low" -- the opposite of most investment strategy goals!

Early Bird.

Most of us are familiar with Benjamin Franklin's quote regarding the "early bird" (you remember... something about getting the worm?). Well, recently Warren Buffet was quoted as saying, "I can't predict the short-term movements of the stock market... What is likely, however, is that the market will move higher... well before either sentiment or the economy turns up. So if you wait for the robins, spring will be over."

Bulls Are Back?

Given that short-term predictions are extremely difficult to forecast, it can be safely said that in the long-term they will again move upward. In fact, after nearly two years of downward trends in the stock market, there are now a few cautious bulls at the gate. In the past seven weeks, the Dow-Jones average has risen over 23%, perhaps signaling what just may well be the start of the next upward bull market cycle. There are also signs that the real estate market has officially "bottomed" as well. Last month, in many parts of the country, both sales rates and prices moved upward for the first time in over a year.

Rational, Consistent Investments.

What investment strategy, then, tends to work the best over the long-term? According to many financial advisors, the effects of emotion can be taken out of the equation through an investment strategy of purchasing at regular intervals over a longer time frame. Real estate in particular has proven to be a consistent long-term wealth-builder. Consider a median-home purchased ten years ago, nationally on average, would have increased in value by over 50% -- that's even when you include the price drops experienced in many parts of the country this past year! The Seattle metropolitan market faired even better, experiencing a 73% rise even after adjusting for recent price drops.

Market cycles, market corrections and market trends will always be with us. Whether you believe in lemmings or robins, bulls or bears, now is the time to implement a new, successful long-term market and real estate investment strategy.

Sunday, October 27, 2013

2008 Internet Real Estate Agent

Happy New Year! Here's to 2008 being the year for taking your business and personal life to their highest level. The need for people to connect and exchange goods and services has been one of civilization's ongoing themes. Now, the need for people to get on the internet and search for real estate information is going to increase exponentially. The big question is, not how technology will advance the real estate industry, but rather how will you use it.

2008 poses many challenges for the real estate industry and its irrevocable relationship with the internet. How are you positioned to garner your share of targeted real estate leads and marketing potential of the internet? Are you investing in old traditional training techniques of sending out post cards, fancy listing presentation displays and a clever tag line? You already know that marketing to your sphere of influence and past clients is essential. But what other business systems have you implemented for seller or buyer leads?

How are you spending your education dollars and time? Now is the time to take action.

Search engine optimization and online lead generation is a competitive game, and it is growing more competitive by the day. You've read the articles, watched it on the news and read all the press releases. The biggest companies in real estate are investing the lion share of their resources to the internet. No more old traditional training, old school marketing or ideas. Major corporations are dumping money into their internet business in order to compete in the networked society we live in. What are you doing now to further your education and online real estate lead generation business? That's your challenge in 2008 and beyond.

As I've stated before, you can still create a very successful online real estate lead-generation business. However, these days are numbered.

The Web is big, but it's a finite resource. Well, more accurately said, cyberspace is infinite, but people will only dig so deep. Real estate Web sites that capture the top spots in the search engines are garnering high quality leads and massive lists of interested buyers and sellers. But, as more and more big-brand companies compete and figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It's the nature of an industry to be "open" to early adopters at the beginning and then slowly close to only those that can afford the great investment of time and money needed to stay competitive. As more and more buyers and sellers use the Internet for real estate research, the "evening and weekend traditional real estate agent marketing model" is fast becoming extinct.

If you want to stay competitive in the period ahead, you will need to grab a piece of the Internet action, and now is the time to establish your foothold. You CAN still create a successful real estate online lead-generating business. You CAN still get top spots in the search engines. It's not too late, but I guarantee if you wait, it soon will be.

More and more, I get calls from companies selling real estate leads. They notice I'm everywhere on the internet. My sites rank very high organically for specific real estate search terms and cpc. I also own the right spots on other real estate portals that drive targeted traffic to my listings, my sites and yes.....generate high quality, exclusive leads.

I just received a call from a company selling real estate leads. As published in my book, Internet Real Estate Agent: A Guide To Dominating Internet Real Estate Leads and Marketing, there are specific questions you must ask to avoid wasting money and time. After going back and forth with the skilled sales rep., I was able to hone down the basics of how the program works.

Here's how their lead program works:

1. A person is watching television, listening to the radio or sees a banner ad online. The add is asking the person to call a phone number to learn about a real estate tax advantage and commission rebate back to them if they buy or sell real estate.

2. Pay $60 a month for a zip code.

3. Pay 19% referral fee at closing (this gets split between the "lead company" and the customer at closing).

4. Here's the kicker....the leads are given to 7 other agents as well.

This real estate sales lead business model isn't new and many companies have a slight variation to it. Personally, I would never buy leads from this business model. I prefer to create my own exclusive lead systems.

Here's some of the pitfalls with the real estate lead business model you're being sold.

1. Leads coming from TV, Print, radio or the internet that rely on some form of incentive offer are usually very low quality leads. One of the incentive offers is a "commission rebate program". Need I say more?

2. Why pay a monthly fee so you can compete for the lead? Why not get EXCLUSIVE leads that are not incentive leads. You can't do every lead program on earth, so pick and chose how you spend your money and time.

3. I have a hard time paying a referral fee to someone when I'm competing with other agents, given a low quality lead and there's no personal relationship. That's not a referral, it's a lead. No relationship, no history and no commitment from the potential customer to use me. I like paying referral fees to agents that have personal relationships with their real clients. When I get a referral call from another agent, they know the person being referred to me and I get the client. That's a real referral and qualifies for that big referral fee.

4. There are so many ways to generate leads. You should pick and chose the best ways to spend your time and money.

After reading Internet Real Estate Agent, you won't fall prey to poor Internet business models. You may make a mistake or two--I do from time to time when trying something new--but, these mistakes are quickly remedied. You will understand exactly how to improve your real estate website, what to know before buying a real estate website, advanced concepts for Google AdWords, how to market your listings online for more leads, the changing Broker/Agent model and much more. Discover how to set up your own internet real estate lead generation machine. Don't be dependent on any one company for leads. Get educated and become independent!

The book will guide you through a tremendous amount of information and facts, not hype, regarding Internet real estate lead generation and Internet marketing. It's the lowest cost real estate training and education you will ever spend. It's all about internet real estate lead and marketing. Keep this book by your side and use it as a trusted reference guide. Start working on your Web site, and then move onto the other areas of online lead generation and Internet marketing. Once you have your online real estate lead-generation business set up, it really will run 24 X 7, by putting the right message in front of the right people, at the right time.

Agents and Brokers already know they need to market to past clients and their sphere, but it only gets you so far. They also know the urgent need to embrace the internet. The value of traditional farming techniques is diminishing. The fact is, everyone is mailing something; everyone is doing longer open houses; and everyone is getting into the real estate business. But, hardly anyone is doing online advertising. Even fewer are doing it right. In fact, most agents and brokers attempting to do online lead generation and property marketing are doing it totally wrong. Don't waste money and time by buying leads from a company that sells false dreams of Internet riches. Take control of your business lead systems and start implementing your plan today.

Here's a short sample from the book:

Marketing Your Listings for Leads

The majority of this book has been on creating a real business Web site, driving quality traffic to your Web site, and converting that traffic into leads. Now let's focus on how to create more business by marketing your listing online. You've worked long and hard to get the listing, now let's leverage that listing to create more business. For most of the homes I've sold, the buyers began by viewing the pictures and details online and then contacted me about a private showing. If you market the property correctly, you will get leads. Using the list of marketing resources below, I average over 2,500 targeted property views for each listing. I get highly qualified internet buyer and seller leads when marketing a property online. Think about that for a second. Online, people are searching for a specific home, in a specific area, in a specific school district, in a certain price range, etc....and my listings are showing up. That's a ton of quality traffic almost all of it was free.

I just read the other day about a Director of Technology who serves on a major MLS board who said the traditional business model of getting leads from holding open houses is almost dead. People are using the Internet for research, and they are contacting an agent long before they enter the house. Based on my personal experience, I agree with this assessment. Having spent many Sunday's working at open houses, I find it very rare for someone to walk through the door and say "I don't have an agent."

The following list of ideas will put you in a position to actually make more money from each listing you have. If you don't have any listings or are new to real estate, I suggest approaching an agent in your office that has a listing and ask if you can do some Internet advertising for him or her. Just be sure to abide by any local MLS rules you have...

So here's to 2008 and enriching your level of internet real estate education and business income.

Happy New Year, Cheers!

Saturday, October 26, 2013

Search Results

Marketing one's property these days requires every edge possible. Properties may sit on the real estate market for years if they are not properly marketed. Effective marketing of properties means getting the home on the internet and even adding small features like fire pits to the home that make buyers interested.

Many real estate websites allow sellers to list properties for free on their sites. All too often, it is a shame to see how many sellers pass up this wonderful form of marketing. The internet allows a home to be viewed by people all around the world. An audience is basically infinite when a home or property is listed online. Think about it. There may be an investor that lives on the other side of the world, but discovers your property is exactly what he wants. Would that investor have found your home if it was not listed online? Probably not.

Without an online listing, your property is only being advertised to the surrounding communities in your state. The truth is that many other people may be interested in your residence that do not live minutes away from your current home. Listing a home online is a great way to open your home to new potential buyers.

Another great way of marketing your home to potential buyers is through creating a warm ambiance in your home. Make people so attracted to your home, that they want to live there forever. Create an appealing environment within the home, and even outside of it. A lovely fire pit placed on a patio can give buyers the exact mood they want in a home. Buyers may see a home with a fire pit as relaxing, even if it is a home located near busy intersections or an airport. You can make buyers view your home as a place for positive energy with simple additions like these.

It is worthwhile to invest in making your backyard or patio presentable to buyers. If you have a small home, your backyard or patio will make your home seem larger. Because it adds on extra space to your home, buyers will like the investing in your home as opposed to other ones that may be in your neighborhood.

Marketing a home effectively does not have to be a treacherous task. Instead, with a little thought and patience it can be a very rewarding task!

Thursday, October 24, 2013

Real Estate Marketing

There are a lot of people down and out in this economy, millions are losing their homes to foreclosure causing others to be somewhat skeptical to buy. Though right now would be a cheaper time to purchase a house, it may not be the most profitable and busy time for most Realtors. Now, Realtors have to step their game up to convince their client that this is the time to buy so why wait?

One important aspect of real estate marketing is setting your Realtor company apart from all the others in a positive way, make potential clients see that you know what you are talking about. As time has passed, real estate marketing has become more and more competitive, you have to give potential clients a reason to choose your business over all the others. This doesn't mean you have to take substantially lower commissions on house sold or place your television ad fifty times a day. Do something with your business that others aren't and market it well.

Part of being a long-staying power in realty is to have your previous clients happy and by word of mouth they will recommend you to friends and family. This means tell potential buyers all the information, positive and negative about the property they are about to buy. Surprises are not a good thing, especially when the buyers find out they need a whole new septic system.

Keep a good line of communication with the seller and the buyer, most people don't know what to do when they are buying or selling a property, the last thing they want is for their Realtor to be difficult to reach. Let them know that you are in the loop when it comes to prospective buyers or sellers.

The main possibilities when selling a property are usually sale by auction, sale by tender, sale at a price, sale by negotiation, expressions of interest, trade or exchange. Selling a property at price isn't usually the best idea when marketing real estate. Set the price a little higher, but not too high, and be willing to fluctuate with the buyer while still keeping the seller happy. If the property is still on the market after ninety days it becomes stale. The best thing to do would be to take it off, make some minor improvements and try again after a few weeks.

Try to develop a GANTT model so the client knows what your plan with the property is and it is mapped out for them with this graphic display tool. Have a question and answer time so everyone is well informed. Also make sure you have some sort of an exclusive selling agency agreement so everyone is fair to you also.These steps should help start your real estate marketing ventures and be successful.

Wednesday, October 23, 2013

Real Estate Marketing - How To Generate 800 % More Leads From Your Real Estate Website

More and more person are looking to the web to find and buy real estate properties.
Many real estate agents are successfully using search engine marketing to get new
qualified customers at a much lower cost than newspapers advertising.

Marketing real estate through search engine optimization is an excellent solution for
real estate agents. They can reach people who they would not be able to reach by using
conventional advertising. Real estate search engine optimization give you a global reach
at a much lower cost and help you obtain more leads.

Money for money, real estate SEO services provide the best ROI (return on investment)
for your advertising dollar. So, how can you generate 800% more leads from your real
estate web site? At First lets get straight to the point; Having a real estate web
site without proper SEO is like taking your client listing without actively advertising
his home.

If you wish to market your real estate web site on the internet you need to create a
keywords rich site that target your area and customers. You must not only reach your
targeted audience, but also turn prospects into buyer. You must develop your title, description
and keywords tags in a SEO manner. The key is to attract the right prospect to the right property.
Create a keywords rich page for each new listings you get and optimize your meta content with proper keywords density.

Most realtors are making the mistake of spending a ton of money in web design
without proper search engine optimization.

What are the odds that a potential buyer will find your listing?

Real Estate Internet Marketing - Where Should You Start?

Internet Marketing has undeniably swept the real estate industry and quickly. In hindsight agents should have invested in real estate internet marketing in 1995 when only 2% of home buyers used the internet in their home search and it was easy to get high ranking in search engines. Internet users and advertiser competition has grown exponentially since then. National Association of Realtors® statistics show 88% of people who were able to sell their homes in 2007 had internet marketing.

As a buying agent, or a selling agent it is clear that internet marketing is obligatory with such a large number of people looking online. So we know it is a necessary part of Real Estate Business, but where should you start?

Real Estate Search Engine marketing and Search Engine Optimization are two internet marketing strategies that have their unique benefits and weaknesses.

Real Estate SEM, or search engine marketing, is a broad term that covers multiple methods of online marketing. Real Estate SEM can include paid internet advertising (pay per click), banner ads, blog postings, paid listings, and natural (or organic) search engine optimization. Benefits of using SEM as your Real Estate Internet Marketing strategy are immediate results, control of your visitors' landing pages, and no minimum entry cost. The downsides are paid internet marketing is more expensive in the long run, the results are perishable, and internet users are cautious of paid ads.

Real Estate SEO, or search engine optimization, is a more specific term for the process of driving website ranking up in search engine's natural (or organic) results. This form of real estate marketing yields no immediate results and is a more costly approach. The negatives can be out weighed by being cheaper in the long run, non perishable results, long term benefits, and better long term ROI.

When defining your real estate internet marketing strategy the greatest benefits can be generated from a combination of SEM and SEO. They both have their strengths and weaknesses which when balanced can bring in the optimum amount of traffic, leads, and sales.

Tuesday, October 22, 2013

The Real Estate Market May Be Down But That Just Means it is Time to Land a Contract on a Good Deal

Today, the whole world is experiencing probably the worst economic recession in history. People might think that this is the time to open their steel vaults and lock all their money safely but, the truth is, this is the best time to get their money going and the best way to invest your money is Real Estate.

Around three years ago, there has been a steady rise in the Real Estate business, but not until it started its downfall in April of 2008. Although this is so, there is no need to worry that you might have missed the last boom in this business, because this boom comes every five years. And even so, acquiring property is the best way to invest money because unlike any other investment, properties such as house and lots increase value through time.

Real Estate has been defined as a term used legally to pertain to land along with other fixtures and structures attached to it like houses and buildings. Properties of this kind serve as good investments because not only are they non-perishable, one can benefiting from these properties even while the property is up on sale in the market. For instance, if a person has a house in the suburbs, gets a condo in the city, and puts the suburban house on sale, he can still stay in the house on vacations and make use of it even if it's already for sale. Lands, on the other hand, increase in value exponentially, so there is no need to worry on spending money on this market.

Real Estate might be a risky venture for someone who is new in this business. As it has been a trend, five years is the increment of time with which the boom in Property business occurs. For those who are interested in this endeavor, it is best to know the right people in the business and the locations that have high potential. Some of the major factors to consider in this kind of business enterprise are the political stability and economic growth of the country. With the recession on-going, the investors should put into mind that their properties need not be sold immediately, for as they say, this business is one that requires long-term development. For Real Estate, a "slow and steady" path is the better way to success rather than a "fast and sloppy" road.

Even if one does not intend to make Real Estate his business, it is advisable to have a property that one can gain profit from in the long run. Houses and lots can be purchased for immediate residency, but if in the future one decides to move to another state or country, these properties will surely be sold easily.

Now is the best time to land a good deal in the Real Estate, since a lot of areas have been decreasing its prices significantly. In India, for instance, the price of lands, houses, flats, and other infrastructures have almost met the minimum. With this, a businessman might take this opportunity to buy property, for in a few years' time, the Real Estate business will be back on its feet and the prices would have gone way high. By then, the investment made on these properties would have generated profit a hundredfold.

Sunday, October 20, 2013

Real Estate Internet Marketing Strategy: Free Real Estate Leads With Video Marketing

Lead generation is one of the biggest challenges real estate agents face in today's extremely competitive market. While most agents have a website, many don't know how to drive targeted traffic to it. Especially, how to do this all for free. Here is just one of the many things you can do to get potential buyers and sellers to visit your site.

You have probably heard that in October 2006 Google purchased YouTube ( When an Internet giant like Google makes such a business move, rest assured that it signals a significant future advertising trend.

Short videos are immensely popular on the Internet, but still few people use it to market real estate online. Only few Realtors rely on internet videos as means to drive targeted traffic to their websites.

  • There are still relatively few real-estate videos online.
  • Most of these videos are not set up properly, and are poorly positioned for search engine placement.
  • Configured with the right keywords, your video can earn very high rankings in natural search engine results. This translates into lots of free web traffic down the road.
Here is how you can capitalize on this emerging trend. Instead of a traditional virtual tour (posting a number of still images in a slide show), shoot an actual video either with a handy cam, a webcam, or your digital camera's video function. Once you have your video, submit it to search engines. Use a title that accurately describes your video. It is most important that your title contain your preferred keywords. In the Description section, use a keyword rich discussion. In the "Description" section, remember to designate a link to your website! Otherwise, all your directing and producing efforts are in vain, and visitors will not be able to navigate directly to your website.

If you know you are not an inspiring video producer but you still would like to capitalize on the power of video advertising, you can have them made for you for about the same price as you would otherwise pay for a traditional virtual tour. However, traditional virtual tours do not offer the same traffic generation power.

You can check out for a great company that will produce video format virtual tours for you. They will even offer to upload and submit your videos to Google Video, YouTube, Yahoo Video, and Conclusion Video Marketing can significantly contribute to your real estate internet marketing efforts. It can help you drive lots of targeted traffic to your website. But don't forget, you still need to convert this traffic into leads and then convert those leads into clients. If you'd like some help getting started, refer to the website listed below. Happy Lead Generation and Good Luck with real estate internet marketing!

* You may republish this article online if you keep the content exactly as it is and retain the author's information and the active hyperlinks below.

Fort Collins Real Estate: Market Situation and Trends

Analyzing the Market Statistics

Amidst the lush green surroundings, Fort Collins provides families and couples a wonderful locality to settle into. The real estate and value of property was in a decline but gradually the prices have picked up again; causing several sellers and buyers to enter the market. The Fort Collins real estate market situation has also considerably improved despite a continued presence of distressed properties. These distressed properties are foreclosures and short sales. The overall Fort Collins property market has increased slightly with a 1% increase since June 2013. The prospect buyers can either choose a condo/apartment or a single family home for themselves. The market price of houses in Fort Collins has a less dramatic real estate drop than other areas of the state and country. This implies that the price of Fort Collins property will also show lesser gradual recovery because of the lesser drop to recover from initially. The current market statistics for Fort Collins real estate are:

  • Average Listing Price: $273,251
  • Median Listing Price: $235,200, up 3% from 2010
  • Current Inventory (properties/homes available): 1039 Listings
  • Recently sold: 402
  • New Listings: 488
  • Distressed: 1

The right to invest is NOW

If we observe the first half of 2011, we will notice that there have been 5,617 sales in that period which in comparison to 2010 were 5991. This shows a 6% decrease in Fort Collins property sales. If we consider the inflated sales due to the tax credit in the spring of 2010 then this fall is instead a healthy improvement. Without such artificial enticements, the market has remained strong and grown to almost equal levels this year. The median listing price in Fort Collins went down from June to July. There were a total of 28 price increases and 147 price decreases. The final conclusion is that it is a great time to invest in Fort Collins property.

Fort Collins real estate listings are available online for buyers to browse through and hunt for houses as per their requirements. These listings are constantly updated so that any house up for the sale in the market is immediately added in the database. The real estate market is always considered a buyer's market especially after the aftermath of the national mortgage crash and the economic turndown. If you are looking to buy property in Fort Collins then you need to adjust your practices accordingly.

Buyers vs. Sellers

Thanks to the improving situation in real estate, the buyer's market is now a seller's market. According to the real estate experts, the shift of market trends is a process that is caused by several buyers and sellers when they are practically indulging in the buying and selling of property. If you are hunting for a house then you should prequalify for financing. It is most likely that you will be competing for same property against people who have enough money in their hand. The Fort Collins real estate market is fast-moving with sellers inclined to accept an offer on the contingency that the buyer can round up the necessary funds.

If you have already made up your mind to purchase a home then you should be willing to immediately put up an offer and pay upfront because the house may not be available in the market for a long-time. Experts say that the days of making low-ball offers are over as low interest rates on home loans and pent-up demand are driving speedy sales. The buyers who have been sitting on the fence for past couple of years would be happy to know that Fort Collins real estate market situation is constantly improving.

This statement is further backed by the number of sales made during this year. Fort Collins has not experienced valleys and peaks as dramatic as other areas in the boom and bust times for the market. The last decade witnessed loose lending practices to steer the mortgage industry off a cliff. However, this time around, the real estate industry is all set on a sustained rebound. Lenders are scrutinizing the prospective buyers while the buyers are making more informed and practical choices. All these factors contribute to the fact that real estate situation has picked up and confirms to be a fast moving market for buyers and sellers. A laid back attitude in making a valid offer for a house can end you up on losing out on your dream house as there are plenty of buyers willing to make viable offers to the sellers.

Saturday, October 19, 2013

Real Estate Marketing Plan

Are you looking to hone or develop your real estate marketing plan?

For those looking for marketing tools for realtors (R) and real estate agents, the "best practices" of multi-million dollar agents includes several "pillars", or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.

One common mistake agents make is choosing either a "consumer direct marketing" approach, or a "referral only" approach. This is a mistake simply because to achieve top performance, you'll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by's to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.

So why not use just that?

Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.

But they don't know you.

It's up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.

How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don't have to, though you can certainly create your own.

Here are a few suggested pillars to consider:

- Expired Listings & Withdrawn Listings. These are the easiest "cold leads" you'll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.

- FSBO's. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you'll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.

- Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer's seminar. Try "fishing upstream" by instead offering a "credit seminar" or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to "market to the unaware", i.e. people who haven't yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you'll get the business, instead of their "dog's former owner's cousin who practices real estate on the side".

- Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you're just out of real estate school starting out, don't start here - they'll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.

- Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).

- HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.

If all of this sounds good, first, see what you can swipe and implement. Don't re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won't be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.

What wasn't covered in this article is listing presentation, and post-sale upsell and cross-sell and referral generation tactics. To learn more about any of this, see our stealth site, http://www.RealEstateMarketing.ME for tips, tricks, and real estate marketing resources.

Thursday, October 17, 2013

Secret and Powerful Marketing Tools for Real Estate

It seems as though marketing is the most difficult thing for a real estate agent to perform properly. But the problem is that there are few marketing tools for real estate that are simple and fun. The 4 profitable activities for real estate agents are; prospecting, negotiating, listing, and selling. The purpose of this article is to focus on prospecting without frustration or stress by discussing 2 very powerful marketing tools for real estate.

Marketing tools for real estate, tool number 1. The Net-writing Masters Course. Learn how to sell your real estate services online by writing better and writing smarter. First write to PREsell, and then write to sell. This is one of the few courses on the net that will show you how to do both. Check this great course out here:

Marketing tools for real estate, tool number 2 - Make Your Price Sell! This was an eye opener for me because it talks about the psychology of the purchasing decision, and how you can leverage that buying emotion to it's full advantage. This is one of my favorite marketing tools for real estate. Just think about how much money you might be leaving on the table for your clients, and ultimately for you.

As you can probably tell by now, this is hardly as full of marketing tools for real estate as it could be. The first marketing tool will help you to GET clients, and the second will help you to make them HAPPY. Can you smell the repeat business in that? I sure can! And I use these two tactics as part of my marketing tools for real estate arsenal every year in real estate.

Thank you for reading, and I hope this has helped spark a new idea for you with respect to marketing tools and real estate!

The Down and Dirty Hidden Marketing Secret Only 12% of Real Estate Agents Will Ever Know

Fact: In a recent survey by, only 12% of real estate professionals said they ever take advantage of one of the easiest ways to generate a continuous flood of leads and listings, week in and week out. Why? Because the vast majority of agents are in the wrong business. In fact, I'd say most agents shouldn't even be in the real estate business at all! And the sooner they realize that, the better off they'll be.

That's right, the first thing I tell my clients is to quit the real estate business. I don't care if they've devoted their entire professional life to building their career. Quit. And quit now before it's too late. Does it tick some people off? You bet. But once they get over being angry at me, they thank me because I open their eyes to a whole new way of succeeding in this cutthroat, take-no-prisoners game.

What those 12% know that the rest of you don't... The name of this game isn't how good you are at selling real estate What's it's all about is how good you are at selling yourself. You're spending all your time trying to market property when what you should be doing is learning how to market yourself. Do that, and everything else will take care of itself.

That, in a nutshell, is why I founded MarketInAFlash - the agent marketing system that helps real estate agents use innovative ways to attract clients and get more listings without any extra added work, time or effort. Because when you're in the business of marketing yourself, and you do it properly, clients come to YOU, rather than you having to go out and turn over every rock looking for them.

Now tell me, does that make sense or not? Doesn't it make sense to spend more time on learning how to market yourself, on creating a non-stop demand for your services, rather than on the mundane nonsense most agents waste their time on?

Here are the top five ways real estate agents can quit the real estate business today and get into the business they should be in - marketing themselves...

* Start becoming the "go-to agent" in your area by getting the media to promote your business for you...for free. If you aren't using things like press releases and pitch letters to get exposure for your business, you're missing out on one of the best methods for attracting clients that God ever invented. If you can't write a press release, hire someone to do it for you. Now. Today.

* Stop doing the same thing everyone else is doing but expecting different results. If 90% of the agents in your office are doing the exact same thing to market themselves, and they still aren't where they want to be financially or professionally, why would you think your results from using those exact same methods will be any different? Are your postcards or direct mail pieces really that much better than the next guy's?

* Start becoming a source of trusted information for buyers and sellers in your area. How many times has a new client called or visited your office and wanted to hire you without having been referred by a friend or family member. If that isn't happening to you at least once a week, you're not doing your job. If you know so much about buying and selling real estate, why aren't you teaching a course on it at your local community college? Or sponsoring your own seminar for first-time homebuyers? What's stopping you?

* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!

* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most people remember? None. Why? Because the information on most agent websites stinks. Yeah, yeah, it's really nice to know that the client's needs come first to you. Please, get some original and useful content for your site that people will actually want to read. And do it yesterday.

Wednesday, October 16, 2013

Real Estate Website Marketing - How to Get Noticed and Get Leads

The fanciest real estate website won't generate a single lead for you when you don't market it. Your website can be one of the MOST amazingly affordable lead generation machines to have in your real estate business when you use the right methods. For most real estate agents a website is no more than a fancy business, card, and that is where the first change has to happen.

What is your website really about?

Most real estate websites speak about the agent's awards, accomplishments, and how they help buyers and sellers. Often this is the entire first page of the website. It's a long drawn out discussion on the agent and means very little to anyone other than the real estate agent themselves. In fact, any stranger who lands on one of these websites is instantly turned off because they are only seeing someone bragging about awards that mean absolutely nothing to them! The first step to getting results from your website involves moving the focus away from you and to the customer.

Customer focused websites

Focusing your website on the customer means quickly providing them the information they are looking for. It may sound obvious, but there are two main types of customers that visit your real estate site. They are:

  1. Buyers
  2. Sellers

With this in mind the information you write should focus on serving these groups as quickly and easily as possible. Here are a couple of ideas on what information to provide to each of these segments.


Yes buyers are looking for listings online, but the reality is that they can find that information anywhere! Consider providing them the information they can't find anywhere else...your knowledge. Write up information about the neighborhoods that you operate in and put that online. Sharing the smallest of details (quiet streets, popular floor plans, etc) will ensure that your website meets the buyer's needs and stands out above all others. The information that you have taken years to learn isn't easily found online and people are out there craving for it.


Sellers are certainly looking for their home value online and yet they still need help at the end of the day to list their home. Provide sellers with more information than just a simple home valuation tool. Put together information that mentions how to prepare their home for sale to achieve maximum value. Don't use some canned information, provide your perspective and what works in your area. Writing your own words and sharing it will come across as more personal and get the sellers to really engage on your website.

Calls to Action

Even before you can think about driving some serious traffic to your real estate website, consider how you will empower people to contact you. Putting up powerful content is a good thing but you must also ensure that a visitor (remember a total stranger) feels compelled to reach out and contact you for help with their real estate needs. There are a variety of calls to action that you could use on any page of your website. Consider the following guidelines when crafting yours:

  • It should be on every page (2-3 times)
  • It needs to be specific
  • It should be easy for the customer to act on
  • It should be easy to find on any page

There are generally just 7 Calls to Action that are working at any one point in time. One that you could use for buyers would be: Get the Hottest Listings in Your Neighborhood Make that call to action a simple link that allows them to fill out a quick form to get more listings from you. When you put this on every page you will start getting leads immediately.

Submitting to the search engines

Once you have put up some great content it is essential to let the search engines know what you are up to. Submitting your website to the search engines gives you the opportunity to be found and receive a flood of traffic. Try to avoid any "automatic submission" software and simply to go to the 3 major search engines and submit your web address. For starters go to:

  • Google
  • Yahoo
  • MSN

Submitting to each of these search engines will give you the first opportunity to start getting some great free traffic. The best part is that submitting your website address to these search engines is free.

Pay Per Click Marketing

Many people look at pay per click marketing as an expense, however it can actually be one of the best ways to get targeted traffic that generates leads that turn into clients. Pay per click marketing allows you to advertise on select keywords on different search engines so you can choose just the most targeted traffic to visit your website. Driving targeted traffic with pay per click can be done in as little as 45 minutes. When you follow some basic tips it will help you to save money and get the best traffic possible. Here are just three ways to ensure your pay per click marketing jumps off to a great start:

  1. Don't direct ads to your home page - Send them to a page that matches up to what they were searching for instead.
  2. Don't pay for the top spot - Stay away from the top position on pay per click and you will save a fortune and still get great traffic.
  3. Set a daily budget - When you set a monthly budget you could go through your entire budget in a matter of days. Setting a daily budget allows you to get targeted traffic each and every day.

I invite you to consider real estate website marketing as a way to get daily traffic, daily leads, and increase your business. Take some time to implement the simple methods here and you will start noticing leads pouring through your website in just a few weeks.

Monday, October 14, 2013

Real Estate Internet Marketing Is The Future, And The Future Is Now

Have trouble sending and opening email? How about downloading zipped documents? Okay, here's something a little more challenging. Do you know what html is, or how to write it?

Now that I have your attention let me say this! If you're computer/Internet challenged, but are serious about your real estate career you should hot foot it to the nearest computer class and get some skills!

Why? Because the Internet has changed the way real estate is being transacted, and you're either onboard as an active participant, or a passive observer as it flashes by you at warp speed.

Here are some things to consider about real estate internet marketing.

Real Estate Marketing Reports

One of the most effective ways to market real estate on the Internet is by offering real estate and mortgage related marketing reports in exchange for the recipients' email addresses. Informational reports can make lasting impressions.

You can offer the reports via Ecourse lessons, web site pages, special reports, flyers, letters, etc. The manner in which you deliver the reports is only limited by your imagination.

In exchange for providing this information you gather the email addresses from the people requesting information from you. And once you have them you can continue plying them with your marketing messages until you convert them to paying customers.

You'll learn, if you don't already know, that it takes 4-7 communications to convert a prospect into a paying customer. Having their email addresses enables you to do this by providing information that they have requested. Your messages will be welcomed, appreciated and in many instances actually anticipated.

Finally, as noted below, there are effective ways to do this automatically! Meaning, it's easy and cost effective to market to them until you get the desired response, which is often times a sale, or listing!

Web Sites

A real estate agent without a website is like a bird without wings. Unless the bird is a penguin it is seriously handicapped, as are agents without web sites!

Agents without sites are out of the loop, and are mostly unknown to many real estate customers. Therefore, they are not even a consideration for their business. If you're not online you are not accessible by the millions of online real estate prospects looking to buy, sell, rent, or exchange real estate. Arguably, your real estate license is near worthless if you don't have a web site.

Auto responders

An auto responder is an email system that enables you to provide real estate related information to prospects... automatically! It's the online version of the Ronco cooking machine; once you set it you can forget it.

Once you program it with the information you want it to deliver, and specify the frequency in which the information will be doled out you'll have a virtual secretary that works for you 24/7, 365 days a year! And it'll never ask for a day off!

Instant Gratification

Buyers and sellers want information when they want it, which is usually "now" and will gravitate towards agents who can respond quickly to their interests. If you can do this you can get a slice of this huge, lucrative niche market. However, if your computer and Internet skills are sub par, you will be at a serious disadvantage to your competitors.

Real Estate Internet Marketing Is the Future, and the future is now! Online real estate marketing is booming. Increasingly, buyers and sellers begin their real estate related interests searching for information on line before their first contact with agents.

So, if you want to be a serious contender in the online real estate marketing industry you must be proficient enough with a computer to navigate the Internet, send and receive email messages, attach, send and open email documents, download zipped files, send zipped files, etc. If you don't have the skills, get them. A class is often just a shopping center complex away!

Investing in Down Marketing Real Estate - Risky Or Smart Choice?

With the foreclosure firestorm, the mortgage meltdown, the credit crisis, and a receding economy, many investors are worried about investing, let alone investing in real estate. But what better place to invest than in real estate. We all know (or at least should know) that real estate will eventually bounce back; it is not a matter of if but a matter of when.

There are risks in every investment, but considering the volatility on Wall Street right now, is investing in real estate a risk compared to the fluctuations of stocks, bonds, and even gold? Being smart is what will get you ahead in these troubled times and nothing is as smart as purchasing things people will need while the purchase price is incredibly low.

Right now, it is a buyers market out there, and you are that buyer. There are houses, apartment buildings, farms, businesses, and bare land that is up for sale for incredibly low prices; perhaps even historic lows. There are more sellers now than have ever existed at one time; why not take advantage of the situation? Sellers will be desperate to unload their over priced land or houses and even people who are up side down on their mortgage will be willing to sell short just to pay off at least some of their debt without losing everything. You know that new housing starts are at a 17 year low, so there's not likely to be any competition from new houses that will water down your appeal when the market does eventually bounce back from this cycle of panic. Down markets are, therefore, a blessing for the investor; let us look at it systematically:

1) prices are near or at historic lows. This means awesome deals for you, the investors. A 20% discount is about average for asking prices these days, compared to at least a 10% premium a few months ago.

2) There are literally hundreds of markets in hundreds of cities all across the United States of America. You can cherry pick the properties you want and leave the rest for others to scrabble over when the market does make outward, visible signs of recovery. You'll have been ahead of the game long before every one else

3) The stock market isn't going to be a refuge for investors. Stocks are volatile as companies find it hard to borrow and make a profit, variable rate bonds are in the tank, and even gold "the refuge of historically bad times" is slipping in price, so where are you going to invest your money other than real estate?

Real estate in a down market is a long term investment; there are very, very few opportunities to flip a house or building for anything approaching a profit for at least the next year. Buy it now, rent it out if you want to, and then sell it when the market bounces back and you'll not be sorry you invested in real estate in a down market.

Sunday, October 13, 2013

Real Estate Marketing Ideas That Attracts Listings & Gets Properties Sold Fast

Implementing effective real estate marketing ideas is very important if you want to be successful. It doesn't matter if you are selling a small home or a large building that could be used for various types of businesses. Chances are you have though about various real estate marketing ideas that people have used in the past. Some of them may work for you but others won't.

You need to make sure you don't get yourself too wrapped up in any one real estate marketing idea though. Should that happen you may find that you are having a hard time moving the property. You may blame it on the location, the economy, or the price but it may all come down to the marketing for it not being effective. With the right marketing you can get that home or building sold in no time at all.

Things That Don't Work

One of the main reasons why individuals and business owners decide to list their property with a real estate agency has to due with marketing. The owner of the property may be intimidated about such issues so they turn to those with experience. They know that some of the best real estate marketing ideas that a real estate agency have include posting the property online as well as listings in a newspaper and in their office.

All of those make sense as people will be turning to them for resources. However, the marketing ideas being used right now are not working at all. 98% of realtors would list their properties the following way:

o List the property on MLS or a local newspaper
o Put up a sign on the lawn of the home for sale with your picture and info
o Host an open house and wait for potential buyers and other agents to show up to see it
o Hope for an offer to be submitted when an offer comes in seal the deal
o Collect your commission once the paper work and title work has been finalized.

The problem is this strategy is just a small drop in the bucket on getting your listing sold in this real estate crisis. You have to think outside the box and you have to use proven marketing ideas that will turn this market to your advantage.

Real Estate Marketing Ideas That Work

The key to using successful real estate marketing ideas is to really think about what you want to accomplish. You will go about it differently for long term real estate business versus a one time effort. For example if you plan to have a healthy career in real estate you will wish to use the real estate marketing idea of using the internet to your advantage to gain expert status in your area. You want to become to the go to expert to buy or sell a home.
The days of personalized interactions aren't a thing of the past. For on going marketing you can even set up a booth at various events. Have pictures of current listings and ask people to fill out information to contact them. You can even offer a drawing for a nice prize to entice them to sign up.

But the key is using the internet to your advantage and here's how you do that. Offer potential clients something of value that they can use immediately to attract more listings and buyers. You can provide clients with a report on the current stages of your area, what's working on getting a home sold, what's working on getting the best price of a home etc.

If you want to explode your commissions and attract hundreds of buyers and listings with ease I implore you to read the following below to take your real estate business to the next level.

Saturday, October 12, 2013

The Perils of "Me Too" Marketing in Your Real Estate Career

As a new real estate agent, when you began the process of designing your marketing materials such as business cards, flyers, and web pages, what is the first thing you did? I will bet I can tell you. You almost certainly did what I did.

When we enter a new business, we are unsure of ourselves. We do not want to stick out, or do something stupid, to make it obvious that we do not know what we are doing. We want to do things that work. We want things that are proven. So we play it safe. We begin by gleaning off of those we feel are successful. We do not copy (hopefully), but other people's material does tend to inspire us and guide us as to what we might do. We run around gathering up other people's business cards and brochures, we surf the internet to see what other people are doing. After all, this is the tried and true can't-fail system that has driven real estate sales for generations. And it holds true in virtually all businesses. If you were going to become a barber, a record store owner, start a band, or open an amusement park, the first thing you would do is look around and see what is working for other people who are trying to do the same thing that you are trying to do. That is only smart. But you should also be aware that it can be extremely dangerous.

There are some communities in desperate need of certain kinds of businesses and people. There are communities desperately in need of doctors. Some areas need teachers in the worst way. Some areas need recreational businesses like swimming pools, skating rinks, and baseball diamonds to help keep their youth out of trouble. But do you think there is any community, anywhere in the country that needs another real estate agent? I can tell you that there is almost certainly not. There are more agents than ever getting into the business. The world does not need another real estate agent. Now there are some that will say the world does not need any real estate agents. If you have not run into those people yet, you will. But that is a topic for another discussion. So, you have got your work cut out for you. That is what is wrong with what I call "Me Too" marketing.

First of all, you are trying to make it in a business that truly does not need you at all, and now you are going to look, act, and sound like everybody else in your marketing, too? The key to survival in this business is to make yourself needed in the marketplace by finding out what makes you unique. What unique thing are you the only provider of? The only thing you have to offer your clients that nobody else has is your own uniqueness. You will never find that, let alone be able to express that to others, if your marketing is all of the "Me Too" variety. Look at the real estate signs you see lining the streets. Do any of them stick out as especially good or do they all sort of look the same? Look at a bunch of business cards from other real estate agents. Do any of them stand out and really say anything unique about the agent? Maybe one in a hundred actually do, but the majority of them have the same goofy-looking picture, usually taken twenty years earlier, and the same generic babble...

"#1 in Service", "My Business Is You", "Helping Buyers and Sellers", etc.

Look around your office and see what other agents are doing to market themselves. You will see the same things over and over. The same ads in the newspapers, the same business card magnets being mailed out, the same "I'm #1" claims being made. Have you ever seen another industry that uses how much money they make as a marketing tool? Yet how often do we see "million dollar club" or "multi-million dollar producer" flashed around like a badge of honor? Do you think the customer cares about any of that? No. They care about two things, and two things only. Can I trust you and can you get my home sold. That is it. End of story. "Me too" marketing can eat your budget alive and leave you no better off for the money you have spent. If every single piece of your marketing does not differentiate you and educate your future clients about your uniqueness, you are not using your time and money at anywhere near its best use.

Take a fresh look at every single way you market yourself, from the way your business card looks to the way you answer the telephone. Virtually everything you do in this business has a marketing element to it... even bumping into people you know in the grocery store. Examine all of these aspects of your business and begin to ask yourself if you are doing basically the same thing everyone else is doing. Is it "Me Too Marketing"? If it looks like it is, it is time to get creative! This opportunity for creativity is one of the greatest aspects of this business. Creative people can absolutely thrive in it! Ask yourself what you can do differently to truly stand out from the crowd and be noticed. The trick is to retain your professionalism during the process. A big ridiculous purple fuzzy hat would get you noticed, but would it instill confidence in your clients? Your creative marketing needs to have a common thread running through it. I have seen this done successfully with people who support charities, have certain hobbies, or just have a really great and unique product or service to offer.

You will find that a strange thing happens when you start being unique. The people working around you will not necessarily like it. You will hear things like "We have never done it that way before," or "That will never work... you need to send out refrigerator calendars." People who are addicted to "Me Too" marketing fear the new and innovative. Their biggest fear is that maybe they should be doing that, too, but are not willing to take the risk. You may even get resistance from your broker. A broker who does not support your creative marketing strategy is a "Me Too" broker that is hampering your ability to build your business. If people are questioning what you are doing and its effectiveness, you are on the right track!

The big question is the really tough one. What is unique about you? What do you have to offer that nobody else is offering? What makes you needed in the marketplace? Unfortunately, there is no easy answer for this one. It takes some soul-searching and some introspection. You have to go deeper than, "I give the best service". Even if you do, the market is so inundated with agents saying that same exact thing that it has lost all meaning. You have to give your uniqueness a name... a personality... a title... even a gimmick. And then work it into every piece of marketing that you do. See inset at the end of this chapter for my own story of this search for uniqueness. We get inundated with people trying to sell us ways to market ourselves. The "Me Too" marketer will ask him or herself if everyone else is doing a certain kind of marketing and, if they are, figure they had better do it too. The creative marketer, however, asks him or her self if every else is doing it and, if they are, avoid it all costs. You can not stand out from a crowd if you look, act, and say the same things that the crowd does. Ensure your success by truly making this your business, which can only mean it becomes a reflection of who you are.

Defining What Makes You Unique

In the whole history of the world there has never been another creature exactly like you. Now before you think I am getting all touchy-feely here, this truly is just a simple fact. So, if you are the sort that feels there may not be anything much unique about who you are, you are wrong. And considering that you are really only concerned with making yourself unique from your direct competition, the chances of you being anything remotely similar to another competing agent in your market is outlandishly impossible. There absolutely is something in each of us that can be our point of uniqueness. It is simply a matter of finding out what that unique thing is and then giving it a name, a personality, or a face with which to portray it to others.

The difficult part of all of this is that there is no formula to find your unique thing. Each unique quality requires a different formula for finding it. The best way I have found to relate this to people is through some examples of how other people have discovered their uniqueness. Keep in mind that this is a process rather than an assignment. Be prepared to hone in on your "thing" over time, constantly clarifying what it is and perfecting the way to portray it to others. You need not have a perfect understanding of it in order to start using it. Using something that is at least on the right track puts you far ahead of the countless numbers of real estate agents spewing out the same tired old lines and images that have been used for decades past.

My story: I started out realizing that I needed to look and act differently than other agents in my marketplace. But I made the mistake of thinking that different is good just because it is different. My first slogan was "Make the right call for your real estate." My business cards and everything else had this goofy picture of me holding a cell phone up in the air. While probably better than the run-of-the-mill marketing of everyone else, it did not really say anything about me in any unique sort of way. I moved on to "Real Service in Real Estate" in an effort to emphasize my quality and attentive service. Again, another empty slogan that really had no meaning. After all, everyone claims good service. At least I had abandoned the goofy cell phone photo. I finally got around to giving the matter the attention and importance that it needed in its third incarnation. I had been creating my message strictly from a marketing point of view. The only questions I had asked myself were, "What will look good on a business card?" and "What will make my telephone ring?" I realized that I had been leaving out two very important criteria for determining what my marketing message would be...

Criteria One: Remember, It is Not About You

Somehow we can completely forget about our clients in the process of designing our message for them. What we really need to do is forget our own egos, forget our own conclusions about what works and what does not, forget our own opinions on what sounds good, and put ourselves firmly in the seat of our clients. What are they looking for? If you have read any book or taken any class on marketing, the most basic rule to remember is that you are never selling a product, but actually the benefit that your product provides. In other words, a television salesman does not sell televisions. He sells family entertainment, neighborhood gatherings for football games, and romantic movie nights. A copier salesman does not sell copiers. He sells convenience, the ability to deliver a professional image, and reliability.

What do we sell? It is not houses. It is not service. It is not the glossy photos we have taken of ourselves and it is not the cars we drive. That is the question you have to ask yourself. What benefit do you sell? In my case, I truly feel like the benefit that I sell is Peace of Mind. For me, that is the highest benefit I can give someone... the Peace of Mind in knowing that I am working hard for them, keeping my promises, and can help get them through the rough times ahead. Other examples I have seen are from agents who focus on their tenacious negotiation skills, their experience in very specific niche markets, their support of certain causes or charities, etc. Your benefit should be as unique as you are. Taking into account Criteria #2 will help shed some more light on this.

Criteria Two: Who Am I, Really?

Now it is time for introspection. Begin to look back on your life and identify times and places where you were really in your element. When and where were you at your very best? Of course take into account previous business successes, but go even farther back than that. What thrilled you as a kid? Where were your natural abilities evident throughout your life? You should begin to start seeing threads of similarities showing up. For some people it is in leadership roles. For others it is in creative and inventive roles. For still others it is in organizational and motivational roles.

For me, it dovetailed well with my previously identified benefit. I had always been somewhat of a peacemaker. I had always seemed to be the one who could calm a difficult situation, cool off an overheated co-worker, and find creative solutions for high-tension problems. It was exactly these skills that helped me feel confident that I could deliver Peace of Mind as a benefit to my clients. You will find that, as you get closer to what your uniqueness is, the two criteria will meld together like that. Your unique product or service will be a meshing of where your natural abilities lie and what your market responds to.

Give It A Name

Now that you are on your way to identifying your uniqueness, you must also begin to give it a name, a personality, or a gimmick. What we are really talking about is a tagline or motto that sums up what makes you different from your competition in a matter of just a few words or, at the very most, a single sentence. This likely will not be an easy process, or at least not one that you will get on your first crack at it. Look at some of the marketing slogans you see around you. You will quickly find that most of them really mean absolutely nothing. A truck passed me the other day that had this printed in large letters on the side: "We're Number One In Satisfaction!" What a complete waste of some valuable vinyl lettering. It gave a potential customer no idea of what business they were in, what kind of satisfaction they were talking about, or even whose satisfaction for that matter. They were senseless words that were meant to sound good, but were so generic and overused that they meant nothing.

Here is a sampling taken from my local real estate market of agents' slogans or taglines:

  • Let us help with your real estate selection.
  • We specialize in real estate!
  • Our focus is on you.
  • My specialty is you!
  • Helping buyers and sellers.
  • Number one in real estate!
  • Your real estate professionals
  • For all your real estate needs
  • We've got the home for you!
  • At your service
  • Whether you are buying or selling...
  • We're the agents for you

Do any of these taglines really tell you anything about the agents or offices who use them? Do any of them stand apart from the others? Would you call one agent over another based on one of these taglines? They are all generic, marketing babble. They sound nice, but they do not really mean anything. What is even worse is the number of agents and offices who do not use a tagline or slogan at all. This has the effect of their slogans being "We are pretty much the same as everyone else." You are investing thousands upon thousands of dollars during the life of your business in business cards, signs, ads, websites, and the myriad other avenues of marketing. Take advantage of every marketing opportunity by coming up with a great tagline that truly tells your potential client something about you. Agents often fear getting too specific with their tagline because they feel like they might exclude potential clients.

For example, a tagline focused on communicating that a particular agent is a very aggressive negotiator might turn off people who fear or are timid around negotiations. But it will also appeal highly to people who are looking for a shrewd negotiator. The more targeted your marketing and your tagline, the more directly you can find the type of clients you are looking for.

I noticed in my business that I tended to work the best with (and enjoyed working with the most) people who were in stressful situations. They were people who needed to sell quickly due to a job change, loss of a loved one, or some other big event in their lives. They were also people who were very emotional and nervous about buying a home... first-time home buyers, widows, and people on a tight income. My tagline, "Your Peace of Mind REALTOR" targeted these people directly. What they were looking for most of all was somebody they trusted, and that they felt could handle a stressful part of their lives for them. They were in a place in their lives where, above all, they needed some peace of mind. And I was wired to serve these people the best. I am sure there were some clients who did not connect at all with my tagline... people who were not at all intimidated about real estate sales, or who were not buying or selling due to a stressful situation. I imagine my tagline may have given these people the impression that I was not the right agent for them. And I may not have been. But it absolutely sent a powerful message to those clients I targeted it towards, and they responded in big way.

When you find the merging point of what you have to offer with what your clients are needing, you have found a powerful place to do business. Your tagline is all about communicating that match to your potential clients. Do not fall in love with a tagline too quickly. We often think our first crack at it is just what we need. But take some time and think it through. Like in all marketing, it is something you will need to commit to and use consistently. Change your tagline too much and you will begin to send the message that you do not know what you are or what you really do. In fact, it is best to come up with two or three taglines that you feel might work and test them a little. Talk with your very best customers, some of the more creative agents in your office, and even try asking some perfect strangers what their opinion is (the internet is a great place to do this, by the way). What message do they get from your tagline, regardless of the message you were trying to send? Once you have narrowed it down to a few, do a little internet research. Type your tagline, enclosed in quotes, into your favorite search engine and hit search. You will almost certainly find other agents in the world who are using that same tag line. That does not mean you cannot use it, but make sure nobody close to you is using and, more importantly, make sure it is not overused. If you find that many agents are using the tagline, that is a red flag that you are not being specific enough yet. Once you have decided on your tag line, use it everywhere. Just like a website address needs to be on every advertising piece that you create, so does your tagline. You want it used so often that, when people think of your name, they think of your tagline right along with it. Be prepared to take some good-natured ribbing from other agents as you launch your new tagline. Anything new and creative will be met initially with opposition, especially if the opposition thinks your techniques just might work! Remember, your goal is to separate yourself from the competition. Do not be surprised when that competition attempts to undermine your efforts and confidence.

Consistency in marketing

Many of the greatest lessons I have learned in real estate I learned the hard way. Oh, I had been told and taught time and time again about certain things, but I still seemed to have to go out and found out for myself. Consistency in marketing was one of those areas. I heard a great saying once that really stuck with me.

"At the time that you are getting sick of the type of marketing you are doing, the public is just beginning to notice it."

Marketing will likely be the area of business you spend the most of your money and resources on. Every day we are inundated with the "latest and greatest" ways to spend our money on marketing ourselves. Especially with the ever-increasing use of the internet in real estate, new marketing opportunities are popping up every day. And a lot of them are good... some are even really good. A lot of them appear to be the new must-have or must-use approach that will leave everything (and everybody) else behind.

New technologies and marketing opportunities are great. They help us stay on the cutting edge and give our clients confidence that we are on top of things. Where most agents fall down is in the lack of consistency.

Consistency is important in two aspects of marketing.

The first is consistency of media. How many of us have run a single advertisement in a local paper and, when the phone did not ring off the hook, pulled the ad? How many of us have played with a radio or television ad for a few weeks or a month and pulled it due to lack of response? I am willing to bet it is the majority of us. We have limited resources in this business, but unlimited opportunities to spend money. We tend to "taste" different marketing opportunities, but never really commit to any of them.

We also tend to give almost no thought to who we are trying to target with our marketing before spending money. It is easy to fool ourselves into thinking that "everyone needs a place to live, so everyone is my market." While there is some truth to this, there is more truth in the fact that we each have certain markets or niches that we enjoy more and that respond better to us. Before you spend another dollar on advertising, ask yourself these important questions about the method of advertising you are considering.

  • Do the type of people I want to work with listen to this station, read this newspaper, watch this station, etc?
  • Is there another media source out there that targets my market more closely, even if it is more expensive?
  • If someone in my market needs my services, would they intentionally use this media as a source to find me?
  • Am I committing to a level of advertising that I can continue consistently for many months to come in order for it to be effective?

Friday, October 11, 2013

Market Real Estate Like The Pros

Marketing real estate is by no means an easy task. With that said, marketing isn't an impossible undertaking either, especially if you're aware of how to go about it and what you need to do in order to make it flourish from the very start. In any case, here's a list of real estate marketing tips and tricks you can use in order to guarantee that your marketing scheme is a successful one.

Signs: Putting up signs in your yard wherein the phone numbers are very legible is a must. After all, the simplest and most straightforward marketing tactics tend to be the most effective as well. More to the point, you need a For Sale sign, a Flexible Seller sign, a Motivated Seller sign, or a sign that offers "0" down in order to really entice buyers into checking your available real estate out.

Landscaping: Marketing your property entails making sure that the landscaping is perfect. By landscaping your home for sale in the most meticulous manner possible, you'll be able to create enticing views, achieve immediate profits and sale, and affect your buyer's decision to purchase your real estate in a positive way.

First Impressions Last: Romance and getting dates aren't the only circumstances where the saying "first impressions last" apply. Marketing real estate also relies on giving the client an immediate sense of longing for your home as soon as he sees it. Presentation is everything when it comes to marketing anything, so you must make sure that your prospect's first look inside your property will result in him acquiring a positive buying attitude that will eventually lead him to purchase your available home.

Maintenance: To reiterate, presentation is everything when it comes to marketing your property properly. As such, it's important to take care of miscellaneous minutiae such as replacing house numbers as required, checking light fixtures to see if they're working okay, painting and fixing the front door if needed, planting colorful flowers and adding mulch, cleaning your driveway or garage, and ensuring that your mailbox is in proper working order.

Cleanliness: Ensure that your bathroom and kitchen are in tiptop shape because these parts of the home (especially regularly used, FSBO homes that are suddenly put up for sale) are the ones that are usually the dirtiest. Scrub your bathroom clean of mildew and mold, and double check to see if there are no foul stenches, leaky pipes, bug infestations, and so on within your kitchen or any other part of your house. Home cleanliness goes a long, long way into getting a home buyer's approval and business.

Mood Setup: Make your home seem like a showroom showcase by applying some much needed home staging on it from the inside to the outside. Add an apple cinnamon scent within the interior while your client tours the home. Offering soft music, maintaining a trimmed garden, and creating lots of areas where light can enter are also good ways to ensure that your client's tour around the property is an enriching one.

Being able to ensure that your home investment doesn't sit emptily and turn into a money pit while you wait for real estate buyers is the key to true home marketing success, to tell you the truth. You must make an effort to do at least several of these marketing recommendations every day in order to increase the chances of getting successful investment sales, rents, leases, and whatnot.

Thursday, October 10, 2013

How To Market Real Estate On YouTube To Win

How do agents and brokers successfully market real estate with YouTube? Why does it seem that some agents find huge success with video advertising on YouTube while others fail miserably? If you're wondering if there are secrets to what they're doing or a method to the madness...there is, and this article will cover those things.

In addition, this article will cover what some of the most successful real estate agents and companies doing differently through the internet and what you can do to copy their strategies. More importantly, I'll reveal the number one mistake most agents make when it comes to online strategies and how to avoid it.

The last time I checked my keyword research tool, there were over 74,000 monthly searches being done (on Google alone) by people wanting to know how to make money with YouTube videos. No doubt, those who have learned how to incorporate YouTube advertising, along with other powerful internet marketing techniques, have learned the recipe for a powerful online marketing campaign. They are the brokers who are experiencing a huge increase in the number of homes they list and sell. They are the agents who have engaged the future of real estate in the E-World we live in.

Before we dive into the subject here, as an internet marketer, you'll need get your mind around the goal of online marketing. The goal cannot be money or income here. I tell my mentoring students over and over again...the goal with any online strategy is traffic. If you drive enough traffic, the money will follow. Make sense?

  • Is this stuff easy to learn? Yes.
  • Does it work? Yes it does!
  • How do I know? Because you're here or watching one of my videos right now.

Be careful, some "trainers" online will mistakenly teach you that all you need to do is put together a few videos and voila instant success... or, another "guru" might be eager to sell you his/her magic program for YouTube marketing. Just be careful.

Simply posting videos is good, but knowing a few techniques to optimize your video is better. There are many low/no cost internet marketing techniques you can use to optimize your video's. YouTube is a very good "part" of our total online marketing plan, but it shouldn't be considered a stand-alone in your marketing effort.

Steps of a successful YouTube marketing video:

  1. Don't get frustrated: It takes a little time to build enough content to get found on a regular basis, but it can be done, and it can be very rewarding if you stick to it.
  2. Keywords: Know what the customer/client is already searching for online. This is done through keyword and keyword phrase research. If you provide a better answer than your competitor, you win!
  3. Title: What will you name your video? Your title is very important (remember keywords) and should link from your other online marketing techniques, like posts, blogs, etc.
  4. Description: The description is super important, and many people don't use it at all! Make sure you include a link to your landing page or website. I recommend a landing page or "squeeze" page since most agent websites don't have a good lead capture system.
  5. Tags: Don't discount the need for tags. The biggest mistake I've seen is people on YouTube either discounting the importance of tags, they don't understand them, or they add tags incorrectly. If done wrong, tags can hurt your marketing efforts, but if done right, it can really give your online presence a boost. When adding tags, you want to think about relevancy and use the information you learned in your keyword research. Tags are important, they help you get found.

Don't fall into the trap that many real estate agents do with their online marketing plans. I see two costly mistakes over and over:

  • Depending on a third-party to "handle" all their SEO and internet marketing strategies. Most the time the hired third-party is not going to do all that should be done and doesn't benefit you one single iota!
  • Mistakenly "advertise" online. The key to internet marketing is to become the hunted, not the hunter. We are simply answering questions to what the potential customer/client is already looking for. When we advertise, we are hunting down a possible customer/client who needs our products or services. Know the difference before you start.

So there you go... in a nutshell... your crash course into how to market real estate through YouTube advertising. Remember, the principles of marketing online are the same as offline. Once your content gets ranked, you must present yourself to be a little better at what you do... a little more professional... and a little more approachable than the competitor. Anyone can learn the techniques to rank your video or other content on the internet, but not everyone is good at marketing, so you might need to brush up on the old presentation to get the opt-in traffic.

Thanks for reading, I hope it helps you out.