Generating Leads for Realtors continues to be a hot topic. The Internet has now become a highly targeted marketing tool for Realtors as many are no longer cold-calling and/or door knocking. Most Buyers and Sellers choose to "Shop Around" before choosing a Realtor to work with making 'first impressions' more important than ever. Many Realtors are now exploring the use of Buyer and Seller friendly websites that are more about the client and less about the Realtor.
Here you will find some useful information on how Realtors can increase their leads. The tips below will help Real Estate Agents not only get more leads, but how to turn those leads into lucrative sales.
You need to rank high with search engines such as Google, MSN and Yahoo.
Buyers and Sellers now begin their searches with top search engines so your website needs to rank high! A successful way to do this is with separate websites for Buyers and Sellers. As search criteria is different for Sellers than Buyers, you will need high ranking websites for BOTH!
Offer something free with your website
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an 'online form'. People looking to sell don't always like to give out their contact numbers, but usually don't hesitate to give out their email address.
Don't forget about your client!
Daily emails of new listings is fine, but be sure to also send your client a personal email every 'now and then'. Remember, if you forget about them, they will have long forgotten about you.
Website must be user friendly.
If a Seller is searching for a CMA in your area, they don't want to take time navigating through a website and end up typing a long email about their home. If they do this, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
Offer Free tools to your Buyers and Sellers
A free eBook on home staging is a great gift that any Seller would appreciate. Get the edge over your competition by offering your clients something they don't have!
Realtors are often found offering their clients the exact same tools as any other Realtor in their office making the competition fierce. You need to differentiate yourself from the rest and explore your options. The internet has proven itself to be the way of the future for marketing Real Estate Services and with Buyers and Sellers shopping online; you MUST make sure you have a presence on 'the net'. Having the best negotiating skills is great but if you are the only one that knows this, you will find yourself struggling to make a living in this industry.
