Real estate professionals are generally searching for new ways to improve their marketing strength while minimizing their hard work. Electronic flyers using SMS texting could be the strategy to use. SMS marketing is positioned to realize ten-fold development throughout 2010 as well as a three digit growth in 2012, based on data provided by some researchers. As of such, this type of mobile marketing could be advantageous if agents utilize special keywords and short codes with the use of this technology in order to deliver in-depth property information to potential clients.
As a result of embedding a small website link in text messages, agents can easily send out links to the actual MLS listing or even a customized landing page without hassles or added expense to print thousands of brochures. In addition, the SMS will not use any kind of natural sources, this means agents will utilize green solution in the marketing campaigns and this could easily be sent to the purchaser's significant other, friend as well as buying agent.
The existing green methods are presented through voice recordings or radio broadcasts over short distances, but these advertising methods come with the following disadvantages:
- They never enable the prospective purchaser to save property information
- No pictures will be provided
- Agents are not able to obtain the purchaser's contact details
However with real estate mobile text message marketing, agents can benefit from the following:
Constantly working: This system will continue to work for agents even while they are eating, sleeping or even closing other sales
Detailed information: SMS will deliver links to complete MLS listing as well as customized digital flyer
Collecting data: The system will collect mobile numbers from every user to be able to respond to them directly
Cost effective: This is much more economical compared to printing multiple flyers
Generally speaking, these methods of text message promotions are just breaking ground and are expected to be quite successful. Similar to how the internet was a game-changer in previous marketing campaigns; all real estate companies will definitely need to integrate mobile marketing in their comprehensive marketing plans.
